11/6/ · PERSUASIVE COMMUNICATION Persuasive communication is any message whose sole purpose is to get the listener to support and transform their thinking in favor of the presenter’s perspective. It is about creating an attitude change to influence social behavior Organizing your Speech Communication Presentation Effective Visuals Good organization and practice can only lead to success. Step 1: Prepare the body Step 2: Prepare a Preview Step 3: Prepare an Attention- getting Opener Step 4: Prepare a Summary Step 5: Prepare a Memorable Informative means it provides information, fact, or data. Persuasive means they are trying to get you to agree with them and argumentative means they are trying to introduce different points of views or sides to an issue. Informative communication is that facts, insight, knowledge and ideas are relayed
Informative Communication by Lisa Mynhardt
I think that most presentations can be classified as persuasive or informative. These two presentation types can cover quite a range — more entertaining or less, informal or keynote,for example. Some presentations are for the purpose of selling a product or service. Other presentations try to sell an idea.
For example, maybe you want approval for a proposal. You might want to persuade people to contribute to a cause. The success of a persuasive presentation is determined by how many people make a purchase or how many people contribute to the cause. For a proposal, success is determined by whether or not you get the approval you need. Many informative presentations are delivered for training or education. There may be a small informative persuasive and argumentative communication of persuasion at the beginning of an educational lecture, for example, as the teacher tries to persuade students that the topic is worth learning about.
But mostly the teacher wants the students to understand and remember the content. An informative presentation may be followed by a test or exercise and the success of the presentation may be determined by how well the students do on the test or exercise.
Another type of informative presentation is the result of research, such as a presentation at a scientific conference or a market research presentation meant to provide the information a company needs to make a business decision. The success of the presentation would be determined by the outcome of the decision. There are many characteristics that both types of presentations share:.
But there are differences, too. I remember listening to a recording of a presentation given by a research scientist at a press conference before a Paul McCartney and Ringo Starr concert at Radio City Music Hall in New York City. He wanted the reporters to put a sentence or two about the research on the Transcendental Meditation technique in their articles, informative persuasive and argumentative communication.
The concert was a benefit to raise funds to teach inner-city children informative persuasive and argumentative communication stress-reducing technique. Instead, he gave an informative presentation, which was overly technical and not helpful to the reporters, many of which covered popular culture. Paul and Ringo singing together on the same stage! This highlights that the main difference is obviously the different goal—to persuade or to inform.
But how do you change your presentation to match your goal? How do you think persuasive and informative presentations are different? Learn easy principles and techniques that designers use. Plus bonus theme, template, sample slides, and 5 short video tutorials to make implementing the principles easy. To me, the informational presentation is the least effective type of presentation, because the speaker is taking no responsibility for the outcome, informative persuasive and argumentative communication.
The best speakers I know always have a plan for what the audience will DO with the information. They not only provide the information, but they persuade the audience to take a specific next step with the information.
Good trainers try very hard to avoid data dump, informative persuasive and argumentative communication. There are lots of opportunities for people to practice using the information. Then these trainers follow up a week or two later with more tips and information — this is especially true of in-house trainers, who are judged by how much their trainees improve at the tasks they are learning. Therefore, the presenter needs to elicit an emotional response.
Informative presentations use emotion much less. A lot of people seem to forget that most decisions come from a feeling and not from a rational thought. Glad you liked it! Did you see my webinar on persuasive presentations? I work in faculty development and university faculty present both types. Charismatic presentation style helps and audience involvement can be minimal.
Informational presentations are different, they require attention, relevance, repetition and reflection. The student must be engaged in the learning either physically ex. writing answers or mentally ex. answering questions. Can you give me an example? Profs often give persuasive talks around ideology. The implied call to action is ideally to tell other people about the talk, or at … Read more ». thanks alot i like the notes and they have been useful to me, informative persuasive and argumentative communication.
above all they are easy to understand since they have real time examples. Very interesting information on this site. A group of friends of mine were just talking about this. Thank you for sharing. Home Blog Tips E-Store Training About Affiliates Advertise Contact. Did you find this post useful? Get my free video training, "13 techniques that will make designing your slides EASY. Click here to find out about training to bring your presentations to the next level! Share Share 3. Shares Related posts: Why informative persuasive and argumentative communication all presentations should be persuasive The why of presentations—getting results 3 tips to make your slides more persuasive Presentation handouts: Yes or no, what kind, and informative persuasive and argumentative communication This comment form is under antispam protection.
Most reacted comment. Hottest comment thread. Recent comment authors. newest oldest most voted. Notify of. new follow-up comments new replies to my comments. Vote Up 0 Vote Down. Ellen Finkelstein. Presentation Tips. I really liked this part! A lot of people seem to forget that most decisions come from a feeling and not from a rational thought Thanks for sharing. Ravi Moosad, informative persuasive and argumentative communication. Deirdre Bonnycastle. Grzegorz Gałęzowski.
Craig Hadden — Remote Possibilities. nera grey. Jofrey Sitta.
Informative vs Persuasive
, time: 10:47The difference between a persuasive and an informative presentation
REFLECTION: INFORMATIVE, PERSUASIVE, AND ARGUMENTATIVE COMMUNICATION Communication is the process of exchanging information to one another to understand what someone are trying to convey. It really important because without it, 3/31/ · The informative speech conveys information, the persuasive speech is a call to action and the special occasion speech is given to commemorate a person or event. The informative Video Duration: 7 min 4/1/ · Informative presentations use this concept less often, although a trainer could be training people to overcome a problem such as poor customer service or even poor sales. Benefits: Similarly, in a persuasive presentation, you need to outline the benefits of the solution, what the audience will gain from buying, contributing, or approving. In an informative presentation, you may talk about the importance Estimated Reading Time: 4 mins
No comments:
Post a Comment